BEHIND THE SCENES
Amazon Launchpad
Amazon Launchpad is a springboard for startups to bring new products to market. To promote the impressive offer of products + consumers you can find on Launchpad, we collaborated with Mediamonks to create part of an hybrid animation showcasing the marketplace of the future. Echoing the variety of startups and products, the animation combines an assortment of styles and techniques. Hand-drawn illustrations, frame-by-frame animations and stop-motion sequences reflect the level of craft of Launchpad represents while the combination of 3D animations and motion graphics marks its innovative foundation. The animation comes in a variety of lengths, from fifteen-second supercuts for Facebook to a minute-long mastercut.
PRODUCTION
SCRIPT
Joseph Jackson
CREATIVE DIRECTION
Nico Piccirilli
Alex Danklov
CONCEPT
Alex Danklov
Rhys Davelaar
Juan Behrens
Nico Piccirilli
ART TEAM
Nico Piccirilli
Juan Behrens
Daniela Uribe
Fran Marquez
Yan Jamacaru
Pablo Cuello
German Di Ciccio
ART & ANIMATION LEAD
Nico Piccirilli
2D ANIMATION
Nico Piccirilli
Juan Behrens
Yan Jamacaru
Oscar Sobrino
Pablo Cuello
Tom Kamps
Declan Byrne
German Di Ciccio
Floris van Raak
Sunil Sital
Maxime Inden
3D ANIMATION
Nico Piccirilli
Martijn van den Broek
Oscar Sobrino
Wolfram Friele
Aljen Hoekstra
STOP MOTION
BLND
MUSIC & SOUND FX
Dave van Luttervelt
MANAGING DIRECTOR MM LA
Olivier Koelemij
BUSINESS LEAD MM LA
Chris Byrne
GLOBAL HEAD OF ANIMATION
Pierre Nelwan
