BEHIND THE SCENES

Amazon Launchpad

Amazon Launchpad is a springboard for startups to bring new products to market. To promote the impressive offer of products + consumers you can find on Launchpad, we collaborated with Mediamonks to create part of an hybrid animation showcasing the marketplace of the future. Echoing the variety of startups and products, the animation combines an assortment of styles and techniques. Hand-drawn illustrations, frame-by-frame animations and stop-motion sequences reflect the level of craft of Launchpad represents while the combination of 3D animations and motion graphics marks its innovative foundation. The animation comes in a variety of lengths, from fifteen-second supercuts for Facebook to a minute-long mastercut.

PRODUCTION

MediaMonks

PRODUCERS

Megan Zaitz, Thymo van der Vlies, Max Dorsman Lemstra, Maarten Meussen

SCRIPT

Joseph Jackson

CREATIVE DIRECTION

Nico Piccirilli
Alex Danklov

CONCEPT

Alex Danklov
Rhys Davelaar
Juan Behrens
Nico Piccirilli

ART TEAM

Nico Piccirilli
Juan Behrens
Daniela Uribe
Fran Marquez
Yan Jamacaru
Pablo Cuello
German Di Ciccio

ART & ANIMATION LEAD

Nico Piccirilli

2D ANIMATION

Nico Piccirilli
Juan Behrens
Yan Jamacaru
Oscar Sobrino
Pablo Cuello
Tom Kamps
Declan Byrne
German Di Ciccio
Floris van Raak
Sunil Sital
Maxime Inden

3D ANIMATION

Nico Piccirilli
Martijn van den Broek
Oscar Sobrino
Wolfram Friele
Aljen Hoekstra

STOP MOTION

BLND

MUSIC & SOUND FX

Dave van Luttervelt

MANAGING DIRECTOR MM LA

Olivier Koelemij

BUSINESS LEAD MM LA

Chris Byrne

GLOBAL HEAD OF ANIMATION

Pierre Nelwan

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